“传播即权力”:网络社会语境下的“传播力”理论批判

“Communication is Power”: The Theory of “Communication Power”in the Context of Network Society

卡斯特基于"网络社会"的语境和脉络提出了他的"传播力"理论。这一理论从"权力"的视角出发理解"传播",并提出了网络社会中传播与权力的"同构"关系。基于这种同构关系,传播的重要性被提升到一个前所未有的高度——"传播即权力"。同时,卡斯特的"传播力"理论对当下我国社会治理和新闻舆论工作有着重要的现实意义和参考价值。

Manuel Castells proposed his theory of 'communication power'based on the context of the 'network society'. This theory understands 'communication'from the perspective of 'power',and proposes the 'isomorphism relationship'between communication and power in network society. Based on this isomorphism,the importance of communication has been elevated to an unprecedented level: 'communication is power'. At the same time,Castells’ 'communication power'theory has important practical significance and value to the social governance and work about public opinion in China.