交汇点或分水岭:传播研究的文化观念

Confluence or Watershed:The Cultural Ideas in Communication Research

本文认为深层的文化观念决定了传播研究范式的选择。文化观念主要是指社会文化制度的实践原则、文化价值体系中选择的道德标准,以及解释或分析文化传播现象意义的话语形式。需要对西方传播研究的文化观念进行"文化还原",深入了解传播研究的各种动因,以利于中国传播研究的再出发。

This paper holds that the deep-seated cultural ideas determine the choice of communication research paradigms. Cultural ideas mainly refer to the practical principles for the social and cultural systems,the moral criteria chosen in the cultural value system,and the discourse forms of explaining or analyzing the significance of the cultural communication phenomena. It is necessary to'Cultural traceability'to the cultural ideas of western communication studies and to have a thorough understanding of the various motives of communication studies so as to restart the Chinese communication studies.