IT之外:文化科技分野与融合的实践与想象

Beyond Information Technology:Practices and Futures of Division and Integration between Culture and Technology

作为国家重大战略,"文化科技融合"的提出成为文化产业发展的重要引擎,而融合什么、怎么融合等关键问题亟须厘清和阐明。本文通过对2012年以来我国在"文化科技融合"领域相关国家政策进行语义网络分析,以探究国家顶层设计如何对其融合的对象与机制进行呈现与阐释。结果表明,信息技术这一技术门类在政策中得到了凸显,而其他技术类型处于相对弱势和缺席的状态;同时,科技扮演着支撑和驱动的角色,而文化扮演着引导和制约的角色;除此之外,政策还强调了文化与科技之间的双向融合的互动关系。鉴于此,笔者结合"文化科技融合"的前沿实践,对政策的局限和启示进行评价,并为进一步的政策制定提供了建议。

As a major national strategy,the integration of culture and technology has become an important engine for the development of cultural industries. However,the specific objects and mechanisms have not been clarified yet. Through the semantic network analysis of the national policies on'Culture and Technology Integration',we explored the objects and mechanisms of integration from a macro level. The results show that the information technology has been highlighted in the policies,while other types of technology are in a relatively absent state;technology plays a supporting and driving role,while culture plays a guiding and restricting role;The policy also emphasizes the interactive relationship between culture and technology. In view of this,this paper points out the limitations and inspirations of the policies and further provides suggestions for policy makers.