图像与情感:情感动员实践中的图像框架及其视觉修辞分析

Image and Emotion: Image Frames and Visual Rhetoric Analysis in Emotional Mobilization Practices

情感动员已经成为公共行动研究中的一种重要学术范式。以往有关情感动员的研究侧重于话语维度,而忽视了图像在其中发挥的重要作用。在视觉文化语境下,媒介通过呈现行为、道具、场景、颜色、标语五种图像框架,建构了情感动员实践中悲情与戏谑两种主要情感,其背后涉及隐喻、符号、语境、象征等视觉修辞分析视角。参与情感动员实践的图像文本主要包括新闻摄影和新闻漫画两种类型,前者调动了人们的启发性和系统性认知机制,后者则主要诉诸于反讽的情感认知机制。

Emotional mobilization has become an important academic paradigm in public action researches.Previous studies on emotional mobilization have focused on the discourse dimension,which neglect the important role of images.In visual cultural context,the media construct two main emotions—sadness and bantering in emotional mobilization practices by presenting five image frames—behaviors,props,scenes,colors and slogans.The meaning construction of five image frames involves many visual rhetorical analysis perspectives,such as metaphor,symbol and context.Images texts in emotion mobilization mainly include two types—news photography and news cartoons.The former mobilizes people’s heuristic processing and systematic processing mechanisms,while the latter mainly appeals to ironic emotional cognitive mechanism.