山西农产品O2O模式的现状及对策分析

The Status and Countermeasures of O2O Mode of Shanxi Agricultural Products

随着计算机技术与信息技术的发展,移动互联网及移动客户终端进一步得到了发展及普及。中国网民人数大量增长,IT互联网已经悄悄渗透到每一个家庭,并深刻影响着人们的生活,特别是O2O这种模式出现后,使得线下及线上连接更为便捷,进而使消费得到了快速发展。文章从O2O模式的概念、特点、山西农产品O2O电商模式现状等方面,对山西农产品O2O电商模式的应用现状进行分析,指出其存在的问题,提出建议,希望对山西省农业的发展奠定理论基础。

The development of computer technology and information communication technology,mobile Internet and mobile intelligent terminal has been further development and popularization.China mobile,the surge in the number of Internet users,IT has quietly Internet.Penetration and influence on people’s daily life,especially the emergence of 020 new connection mode,the offline and on line connection more easily,and then consumption has got rapid development.Through the analysis on the application status of Shanxi’s agricultural products O2 O e-commerce model from concept and characteristics of the O2 O model and the current status of the O2 O e-commerce model of Shanxi agricultural products,this paper analyzed the existing problems,and put forward the effective countermeasures.It hoped to lay a theoretical foundation for the development of agriculture in Shanxi Province.