大学生对葡萄酒产品的认知状况及消费倾向调查——以滨州医学院为例

Survey on College Students’ Cognition of Wine Products and their Consumption Tendency:Taking Binzhou Medical University as Example

为了解大学生对葡萄酒产品的认知状况和消费倾向,以滨州医学院的大学生为调查对象,[方法]选取滨州医学院不同年级的大学生,采用问卷调查的方法,对大学生的葡萄酒消费状况进行调查研究,[结论]调查结果显示:大部分学生对葡萄酒的消费频率较低,基本停留在偶尔饮用葡萄酒阶段;大学生对葡萄酒基本知识的了解较少;口感和价格是大学生选择葡萄酒时主要考虑的因素,学生普遍接受的葡萄酒价格为80~120元,并且大多数学生喜欢酸甜口感且涩感较轻的葡萄酒,对于涩感重的葡萄酒接受程度较低;大部分的学生选择在超市购买葡萄酒;大学生更倾向于在朋友聚会和家庭聚会这种场合下饮用葡萄酒;绝大多数学生对葡萄酒文化感兴趣并且支持葡萄酒文化的推广,大部分学生表示更希望通过微信公众号和开设选修课等方式来更多的了解葡萄酒知识。

[Objective]In order to understand college students’cognition of wine products and their consumption tendency,this paper takes the students of Binzhou Medicai University as the survey object,[Methods]and conducts research on the cognitive status and consumption propensity of wine products.[Results]The survey results show that:Most students have low consumption frequency of wine,which basically stays in the stage of occasional drinking wine;College students have less knowledge of the basic knowledge of wine;Taste and price are the main factors for college students to choose wine.The price of wine generally accepted by students is 80~120,and most students like sweet and sour taste and lighter wine.The wines that are sensitive to sputum are less accepted;They prefer to drink wine at friends and family gatherings;Most students are interested in wine culture and support wines.With the promotion of culture,most students expressed their desire to learn more about wine through the WeChat public account and the elective course.