摘要
This article studies the characteristics of low marginal cost of information commodity and points out that bundling information commodity is surprisingly profitable.After an analysis of the three factors affecting the sales income of bundling information commodity,that is,marginal cost,distribution of consumer’s valuation of bundling commodity and bundling size,a marketing strategy for bundling information commodity is proposed.
This article studies the characteristics of low marginal cost of information commodity and points out that bundling information commodity is surprisingly profitable.After an analysis of the three factors affecting the sales income of bundling information commodity,that is,marginal cost,distribution of consumer's valuation of bundling commodity and bundling size,a marketing strategy for bundling information commodity is proposed.
出处
《情报理论与实践》
CSSCI
北大核心
2003年第3期217-220,共4页
Information Studies:Theory & Application
