企业电子商务盈利策略探析

The Reaserch into E-business and Strategies

在比较企业传统营销模式与电子商务模式的基础上,阐明了电子商务的特点,提出了企业运用电子商务进行盈利的策略。为每一个有眼光的企业家,利用电子商务来提高企业在市场中的竞争力和产品的市场占有率,提供相关帮助。

After China joined the WTO, opportunity and challenge impose pressure on enterprises.The competition of the market economy and the market share of the products are improved by the Ebusiness for the bright enterprise.This paper compares the traditional marketing with the Ebusiness model,and introduces characteristics of the Ebusiness, and presents the strategy for a enterprise to gain profits.