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新惠普一周年答卷 被引量:1

New beginning of HP
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摘要 先不要听卡莉怎么说,看看她这一年做得怎么样吧。 Since the announcement of the merger between HP and Compaq on May 8,2002, the company with a lot of legends in the past 63 years began the most venturous action in its history, and the action began with an ultra-difficult integration. When a firm with more than 80,000 employees began to merge with another one with 60,000 people and in the same area. channels, product-lines and financial data would have to be integrated. Moreover, 15,000 employees should be laid off. That sounds an impossible mission. Over past year, however, there are signals that the results are encouraging, and some progresses new HP has made are even over-expected. The printer business has kept on growing, the status of new HP in markets remained unchanged, and a new marketing strategy has been adopted in such enterprise-level systems as server to bring its potential into play. Furthermore, new HP has won nearly 200 outsourcing contracts, which had been dominated by IBM and EDS before. New HP is changing. That is only a beginning.
作者 郭开森
出处 《IT经理世界》 2003年第11期34-37,10,共4页
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  • 1迈克尔·A·希特 R·杜安·爱尔兰 罗伯特·E·霍斯基森 吕巍译.战略管理:竞争与全球化(概念)[M].北京:机械工业出版社,2002..
  • 2顾建 王晨.IBM战略调整:百亿美元欲颠覆企业级IT模式[N].21世纪经济报道,2002-11-25.
  • 3刘星星.微软战略调整:新经济领头羊也会步入成熟期[N].中国经营报,2003-08-04.
  • 4.惠普创建动成长企业[EB/OL].http://it.sohu.com/83/44/article210184483.shtml,.
  • 5.思科1.5亿美元掀广告攻势, IT业是否走出寒冬[EB/OL].http://info.news.sinobnet.com/HTML/001/002/12632.htm,.
  • 6谢恩,李垣.组织内部要素与竞争优势的获取[J].中国管理科学,2001,9(4):57-64. 被引量:39

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