文化产业特殊性剖析——以《禅宗少林·音乐大典》为例

THE ANALYSIS ON PARTICULARITY OF THE CULTURAL INDUSTRY——TAKING MUSIC CEREMONY OF SHAOLIN' S ZEN AS AN EXAMPLE

文化产业市场需求的难以预测性源于文化产业独有的特殊属性,遵循市场经济客观规律的同时,要深刻把握其特殊性所带来的机遇与挑战。《禅宗少林·音乐大典》以其独到的内容与强大的品牌效应成为了我国文化旅游产业的成功典范。本文以《禅宗少林·音乐大典》的成功运作模式为例,结合实际阐释文化产业所区别于一般产业的特殊性。

The special characteristics of cultural industry market demand is difficult to predict due to cultural industry unique,follow the objective law of market economy at the same time,in order to grasp the opportunities and challenges brought by its particularity.Music Ceremony of Shaolin's Zen,with its unique content and strong brand has become a successful example of cultural tourism industry in china. In this paper,taking the successful operation mode of Music Ceremony of Shaolin's Zen as an example,combined with the actual,the author interpreted cultural industry's special nature different from the general industry.