摘要
网络营销对企业的经营和发展日益重要,对企业网络营销的运行绩效进行阶段性的评价,发现其存在问题,为其发展提供指导是很有现实意义的。本文以数据包络分析工具为切入点,对企业网络营销的运行绩效综合评价问题进行了系统的分析,以期实现企业网络营销的进一步发展。
Network marketing become increasingly important in the operation and development of the enterprise. Therefore,it is necessary to conduct a periodic evaluation of the operational performance of the enterprise network marketing development,and found problems. In this perspective,including data network analysis tools,a systematic analysis of the comprehensive evaluation on the operational performance of the enterprise network marketing,in order to achieve the sustainable development of the network marketing.
出处
《南阳理工学院学报》
2016年第1期42-45,共4页
Journal of Nanyang Institute of Technology
关键词
企业网络营销
运行绩效
数据包络分析
DEA
network marketing
operational performance
data envelopment analysis
DEA
