基于SWOT分析的中国成长链金融发展战略研究

Research on the Development Strategy of China's Growth Chain Finance Based on SWOT Analysis

基于个人金融服务升级的成长链金融创新,是"十三五"规划和供给侧金融改革的具体落实,也是推动中国经济金融发展的长久之计。从成长链金融内部看,其优势主要体现在终生性服务理念、综合性金融服务、灵活性业务模式三个方面。与此同时成长链金融模式发展也面临着产品设计难度大、风险积聚严重以及人才队伍建设落后等因素的制约。从成长链金融外部看,其外部机会主要包括国家发展战略与宏观经济金融政策的支持为成长链金融的发展提供了良好的基础环境、个人消费理念与消费方式的升级拓展了成长链金融的市场空间、大数据等信息技术发展为成长链金融实现终生授信奠定技术基础三个方面。而其外部威胁主要包括成长链金融在发展前期客户培育难度较大、以目前积累的数据量难以有效发挥大数据模式的作用、尚缺乏相关的法律法规对违规行为进行明确的规定与禁令、互联网金融监管随着政策落地面临洗牌的可能性加大等等。成长链金融发展战略的路径选择,也分为内部和外部两方面。内部发展路径主要包括:树立终生性金融服务理念;构建基于大数据的个人征信系统;加快个人成长链金融模式创新。外部支撑路径主要包括:拓展成长链金融市场范围,丰富成长链金融市场主体,拓宽资本来源方式,形成专业化经营模式;完善成长链金融的配套机制体制,加快互联网金融法律建设,完善社会保障体系,推进社会信用体系建设。

Innovation in the growth chain finance based on the upgrading of personal financial services in China is a concrete implementation of the 13 th Five-year Plan and the supply side financial reform and also a long-term solution to promoting China's economic and financial development. Strategic management and strategic development are related to the future direction of the growth chain finance and the possibility of the formation of industrialization. Through the SWOT strategic analysis framework,it is argued that multiple measures should be taken to promote the growth chain-oriented financial industry in China,which include making clear the internal and external environment of the development strategy of the financial sector,scientifically determining its development goal and direction,and taking a forward-looking approach to the strategic objectives set for the development of China's growth chain finance.