乡村旅游产业升级及前景展望

Upgrading and Prospects of Rural Tourism Industry

乡村旅游是农业与旅游业相结合的产物,乡村旅游产业升级对实现农业高质量发展,推动乡村产业振兴,繁荣乡村经济,带动农民致富增收具有重要意义。从发展过程、发展模式、发展成效等方面描述了中国乡村旅游发展的现状,并重点剖析了乡村旅游在产业升级中面临的规划不到位、资金不充足、附加值不高、环境改善不明显等方面的问题,突出了升级的必要性,并提出了完善政府规划、鼓励多方融资、促进加工增值、加快环境改善等对策,最后对其发展前景进行了展望。

Rural tourism is the product of the combination of agriculture and tourism.The upgrading of rural tourism industry is of great significance for realizing agricultural high-quality development,promoting the revitalization of rural industry,flourishing rural economy,and driving farmers to get rich and increase their incomes.From the perspectives of development process,development model and development results,the authors described the current situation of rural tourism development in China,and analyzed the problems faced by rural tourism in industrial upgrading,such as inadequate planning,insufficient funds,low added value,and inconspicuous environmental improvement.The necessity of upgrading was highlighted.Finally,the paper put forward some countermeasures such as perfecting government planning,encouraging various financing,promoting the processing value-added,speeding up the environmental improvement,while upgrading of rural tourismindustrywas prospected.