新疆生产建设兵团第一师阿拉尔市农产品电子商务发展探析

Electronic Commerce Development of Agricultural Products in Alar City,the First Division of Xinjiang Production and Construction Corps

新疆生产建设兵团第一师阿拉尔市作为传统的农业大师(市),现有耕地20万hm2,其中特色农林水果种植面积6.67万hm2,年产各类特色果品90万t以上。在第一师阿拉尔市,农产品流通不畅已成为阻碍其农业和团场经济健康发展、影响职工增收乃至社会稳定的重要因素之一。发展农产品电子商务产业对改善其农产品价值链和提高农产品竞争力有极大的促进作用,也必将对第一师阿拉尔市经济以及职工增收产生深远的影响。结合第一师阿拉尔市农产品电子商务发展现状,分析了其做法、存在的问题,提出了相关建议,并对未来发展进行了展望。

Alar city, the first division of Xinjiang Production and Construction Corps, as a traditional agricultural master(city), has 200 000 hectares cultivated land, including 66 700 hectares characteristic agricultural and forestry fruits planting area, with an annual output of more than 900 000 tons of various characteristic fruits. In the first division, Alar city, poor circulation of agricultural products has become one of the important factors hindering the healthy development of agriculture and the league farm economy, affecting the income of workers and even social stability. Developing e-commerce industry of agricultural products has a great role in improving the value chain of agricultural products and enhancing the competitiveness of agricultural products in the first division, Alar city, and it will certainly have a profound impact on the economy of the first division, Alar city and the income increase of workers. Combined with the status quo of the development of agricultural products e-commerce in the first division, Alar city, the authors analyzed the practices and existing problems, put forward relevant recommendations, and forecasted the future development.