假日经济模型分析及其开发利用对策

Model Analysis and Utilization Countermeasures of Leisure Economy

“黄金周”实施以来 ,全国旅游总收入年均增长速度小于未实施“黄金周”时的增长速度 ,而且假日市场也不能充分满足全国居民假日消费选择的需要 ,假日经济对国民经济发展的贡献还比较单一 ,这说明假日经济的作用远没有充分发挥出来 ,我国的休闲消费也存在很大的、暂时还没有被挖掘的潜力空间。本文运用数学模型和消费者行为约束理论 ,对假日经济作了理论上的分析 ,并在结合全面建设小康社会目标的基础上提出了充分开发和利用双休日经济的基本对策。

Since the implementation of 'golden week', the growth rate of the annual gross income of the whole country has been smaller than that in the years when 'golden week'was not on. The market cannot fully satisfy the residents' needs for vacation activities, and leisure economy is still relatively single in its contribution to the national economic development. This proves that function of leisure economy has not been brought into full play and much potential for leisure consumption has to be developed. By using the mathematics model and consumer behavior restraint theory, this paper analyzes the causes for this kind of phenomenon and puts forward some basic countermeasures for fully developing and taking use of two-day weekend economy.