体育市场中大众健美操的发展趋势

The developing tendency of mass calisthenics in the sports market

大众健美操的发展不仅关系到全民健身计划的实施,还对推动体育产业化进程有着十分重要的意义。通过对健身俱乐部中大众健美操开展状况的调查,预测其在体育市场中的发展趋势,为更好地推动此项目的开展,改善健身俱乐部的经营提供理论依据。

The development of mass calisthenics has influences not only on the execution of Nationwide Fitness Program,but also on the process of the sports industrialization. The authors investigated the development of mass calisthenics in the bodybuilding clubs in order to offer theoretical references for predicting the developing tendency of it in the sports market and bettering the management of the clubs.