摘要
分析了客户关系管理在汽车企业中的应用特点和汽车企业建造CRM系统的必要性 ,建立了一种用于汽车企业的CRM系统模型 ,提出了该系统的体系结构和网络结构 ,重点讨论了客户销售管理、市场管理、支持和服务管理三个子系统的设计方案 ,并应用于实际 。
Based on the applicable features of CRM and the neces si ty of establishing CRM in automobile enterprises, a CRM system model for automob ile enterprise was established. The architecture model and network frame were pr esented. The three sub-systems of Auto-CRM system: sale management, market con trol, support and service management were emphasized. The application of CRM pro ved the rationality of this model and its practicality.
出处
《华中科技大学学报（自然科学版）》
EI
CAS
CSCD
北大核心
2003年第6期32-34,共3页
Journal of Huazhong University of Science and Technology(Natural Science Edition)
基金
湖北省重点科技攻关项目 (2 0 0 1AA115BE)
关键词
客户关系管理
汽车企业
系统模型
customer relationship management
automobile enterprise
system model
