摘要
招生工作既是民办高校生存的基础 ,也是学校对外宣传的窗口和学校形象的展现。但是 ,一些学校在指导思想和具体运作上存在严重失误 ,极大地损害了自身的声誉。
Enrolling new students not only are the existential foundation of private college and universities,but also window of the publicit of foreigners and show of images.But some private colleges and universities exist grave errors in guiding ideology and its operation of enrolling new students.It harms themselves's reputation seriously.The essay supplies some countermeasures.
出处
《高教论坛》
2003年第2期112-113,119,共3页
higher education forum