海外旅游者对旅游目的地和旅游路线的选择研究

Overseas tourists′ choices in destinations and traveling routes

研究了海外旅游者对旅游目的地和旅游路线的选择规律.利用项目组在12个旅游热点城市的市场调查结果,结合近些年国家旅游局海外旅游者抽样调查资料,运用旅游地理学和市场学的基本原理,总结出海外旅游者选择旅游目的地和路线的规律性,即海外旅游者多前往经济发达、资源丰富的旅游目的地;传统的旅游黄金线路仍然是海外旅游者在境内移动的主要旅游路线.

Based on the results from a thorough investigation into twelve cities and selective examination data collected by China National Tourism Administration, overseas tourists′ choices in destinations and traveling routes are discussed. Following conclusions can be drawn: 1. Overseas tourists prefer large and developed cities, like Beijing, Shanghai and Guangzhou,and cities with a long history or special features, such as Xi′an, Guilin and Kunming, as their destinations. 2. Traditional golden routes are main traveling routes of overseas tourists.