论战略决策中的企业家精神

On the Spirit of Entrepreneurs in Making Strategic Decision

企业家精神是以企业家能力和素质为基础、在经营管理企业时所表现出来的一种勇于承担风险、善于创新、追求企业持续发展的心理倾向和态度,是企业战略决策中值得关注的一个影响要因。在不同的企业制度下,企业家精神影响战略决策的方式和程度是不同的。战略决策中的企业家精神主要体现在:对市场机会的敏感性和判断力;创业的积极性和进取性;勇于承担风险的态度和能力;创新的精神和意识。企业家精神亦需与时俱进。

The spirit of entrepreneurs is based on the ability and quality of them. It is fully displayed in the course of management when entrepreneurs dare to undertake risks, take the chance to innovate and seek for a sustainable development for the enterprises. It is an important factor worth concerning in making strategic decision. However, the impact of the spirit of entrepreneurs on making strategic decision varies from one enterprise to another. Generally speaking the spirit of entrepreneurs contains: the sensitivity and judgement to catch the market; the enthusiasm and enterprising spirit to start an undertaking; the courage and ability to bear risks and the sense of innovation. Meanwhile, the spirit of entrepreneurs should keep pace with the time.