摘要
广告在现代社会中越来越重要,其作用不仅使产品生产延长,而且还满足消费者的必需。同时,广告还具有引导消费、弘扬文化等作用。
Advertising is both production extension and consumer need.It guides consumers. enlarges culture and makes a great contribution to our country reform and economy construction.
出处
《西安财经学院学报》
2003年第2期93-94,共2页
Journal of Xi’an University of Finance & Economics