现代企业实施关系营销的对策

The Countermeasure of Modern Enterprises for Implementing Relationship Marketing

关系营销是对传统营销理论的变革与新突破,是一种先进的市场营销理念,在国外获得了巨大的发展,在实践中取得了很好的效果,得到企业界的广泛认可。关系营销导人我国后,在认识和实践上都相对滞后于西方国家。因此,正确认识关系营销的内涵,认清我国企业在实践中存在的误区并提出相应对策,就显得尤为重要。

Relationship Marketing is a reform and breakthrough in the traditurell marketing. As an advanced conception of marketing, it gets extensive development and great effect, and approved by the enterprises. Although it has been introduced into our country, we are falling behind the western countries in knowledge and practice. Therefore, it is particularly important to hane a correct knowledge of marketing to get a dear understanding of the mistakes and to put fortward appropriate countermeasures.