信息经济下的锁定效应及对策研究

A Study on the Lock-In Effect Under Information Economy

信息经济在很多方面不同于传统经济,其中一个重要区别就是锁定效应、通过讨论锁定的概念和根源,对锁定效应产生的转移成本进行了分析,并给出了信息产品市场中买方消除或削弱锁定效应的对策。

Information economy is different from the traditional economy in many ways;one of the important differences is Lock-In effect.The paper discusses the conception of Lock-in and its origins,and andyses the switching cost induced by Lock-In.Finally,some suggestions are given for the buyers to eliminate or weaken the Lock-In effect in information economy market.