入世与中国品牌的思考

Athought on China's entry into WTO and Chinese brands

中国入世,意味着中国将面对经济全球化的机遇与挑战,创建中国名牌已是势在必行,我国企业在种种挫折面前,应该采取一系列措施:加强国际市场调查与预测,准确进行市场定位;加强品牌的研究与开发投入;加强政府对品牌的保护;组建企业集团或跨国公司。

China' 9 entry into WTO means China will face the challenges and opportunities of globalization in economy, so it' s imperative to establish Chinese famous brands. In the face of all difficulties, the enterprises of our country should take a series of effective measures to enhance the investigation and forecst of inremational market, to seize the opportunities for commerce in the international market, to strengthen technical and managerial input of brands, to reinforce the association between enterprises, protecting their own brands and the government's support, and to constitute enterprise groups or transnational corporations.