摘要
Electronic commerce has brought about new opportunities and challenges to enterprise marketing.Information resources superiority is a decisive factor for enterprises to win success in electronic commerce.This paper discusses the information resources guarantee approaches in enterprises in developing electronic commerce,that is,establishing enterprise information network,developing enterprise marketing information resources and cultivating enterprise information talents.
Electronic commerce has brought about new opportunities and challenges to enterprise marketing.Information resources superiority is a decisive factor for enterprises to win success in electronic commerce.This paper discusses the information resources guarantee approaches in enterprises in developing electronic commerce,that is,establishing enterprise information network,developing enterprise marketing information resources and cultivating enterprise information talents.
出处
《情报理论与实践》
CSSCI
北大核心
2002年第5期356-357,共2页
Information Studies:Theory & Application
