提高顾客价值意识 增强企业竞争优势

Strengthening the Competition Advantage of Enterprises through Improving Consumer Value

顾客价值是企业取得竞争优势的一个有利法宝。本文作者以价值工程原理为基础 ,着重从控制产品质量 ,提供顾客所需功能 ;提升品牌优势 ;实施客户关系管理等三个方面进行论述了如何提高顾客价值 。

Consumer value is a good way to acquire the competitive advantage for enterptises.How to acquire the competitive advantege?According to V=F/C,this article describes it by controlling quality putting forward the function,improving the brand and implementing CRM.