确定供应商评价指标权重系数的联合分析法

The Application of Conjoint Analysis in Defining the Index Weight of Supplier Rating

叙述了供应商评价体系的指标选择和指标权重确定的传统方法。介绍了联合分析法的一般原理和方法,利用联合分析法确定了供应商评价指标的权重,并与采用传统方法所得到的指标体系进行了对比。利用联合分析法所得到的不同指标及其水平的权重和效用值更准确地体现企业对供应商的不同表现的“喜好”程度,从而更加有效地促进供应商改进绩效。

The traditional method of selecting index and defined index weight of supplier rating system are discussed. The general principles and methodology of conjoint analysis are stated. Conjoint analysis is applied to define the index weight of supplier rating system. The result is compared with that from traditional method. The preference to different supplier performances is more precisely reflected by the index weight defined by conjoint analysis. The supplier performance is able to be improved more effectively with the guidance.