崭露头角的网络广告

On the Rising Net Advertisement

网络广告是新生代的媒体广告 ,它具有传统媒体广告的所有优点 ,又具有传统媒体所无法比拟的优势。网络广告与电子商务密不可分 ,因此现代企业必须对网络广告加以关注。本文探寻了网络广告的优势、表现形式及投放技巧 ,并总结了我国网络广告发展的四种趋势。

As a product of the new age, the Net Advertisement have advantages of not only the traditional media advertisement but those beyond traditional advertisement. Because of the close tie between net advertisement and E_commerce, close attentions has been paid to net advertisement by modern enterprises. The paper explores the latent advantages of net advertisement and states on the form and skills of net advertisement. Four possible trends for the development of net advertisement in China has been predicted in the paper too.