传播学视野中的都市报纸

Metropolitan Newspapers from the Perspective of Communication Studies

20世纪90年代后,中国报业出现了以中心城市为地域特征的都市报纸群体。都市报纸面向城市居民,凭借其得天独厚的优势快速发展,以致于形成一种"都市报现象"。综合诸家论述,从传播学角度出发,观照都市报纸现象存在的合理性;研究都市报纸与都市文化在传播学意义上的互相影响;并且就大众传媒的文化迁移的效果作一理论上的探讨。

Since the 1990's of the 20th century, newspapers in China have shown their metropolis-centralized characteristic, which is a characteristic of the nature of areas. The metropolitan papers, common citizens being their main readers, make full use of all kinds of advantages and develop so quickly that a 'Metropolitan Newspaper Phenomenon' has been seen. Synthesizing all kinds of opinions, this paper argues on the rationality of 'Metropolitan Nwespaper Phenomenon' from the perspective of Communication Studies and tries to probe into the interaction between metropolitan papers and metropolitan culture. It also studies the effect of such a phenomenon which is caused by mass media.