摘要
人类进入二十一世纪,可持续发展已成为当今世纪的主流,开展绿色营销、实施绿色消费是实现可持续发展的必要前提。本文对绿色营销的兴起及与传统营销的区别加以探究。
In 21 century, sustainable development has been the main trend, developing gveen marketing and putting green marketing into are necessary presupposition. This paper explored the bloom of the green marketing and the difference between green warketing and customary marketing.
出处
《吉林商业高等专科学校学报》
2003年第2期35-37,共3页
Journal of Jilin Commercial College
