摘要
政府旅游营销的意义在于塑造旅游地形象和解决旅游中的信息不对称等问题 ,其实质是一种生产公共产品的行为。由于旅游地形象是一种新型的公共产品 ,政府进行公益性旅游营销符合市场失灵条件下公共产品的特殊生产规律 ,而公共产品生产是当代政府和当代公共财政的主要任务 ,因此 。
The governmental tourist promotion aims at creating the image of tourist destinations and solving the unsymmetry of tourist information.Its essence is an act of producing public product.Since the image of tourist destinations is a new\|type public product,government\|involved public welfare tourist promotion conforms to the special productive regulation when the market is out of order.And the production of the public products is the main task of the government and present\|day public finance.Therefore,the financial input of tourist promotion is of its rationality and necessity.
出处
《旅游学刊》
CSSCI
北大核心
2003年第3期58-61,共4页
Tourism Tribune
关键词
政府旅游营销行为
旅游地形象
财政投入
旅游业
公共产品
governmental tourist promotion act
public product
public finance
the image of tourist destination
externality