试论“主题山水”及其构思与营建

On the “Theme Landscape” and its Creation in the Tourist Development

针对自然景观旅游地目前存在的诸多问题 ,借鉴“主题公园”的构建理念 ,本文提出“主题山水”的建设方法。认为应当在山水自然景观的开发、建设和经营管理中 ,提炼或塑造出一个适当的文化主题作为引力源 ;即在对自然山水景观的本底进行严格保育并使其自身的生态机能向良性方向发展的基础上 ,发掘或赋予其具有较高审美价值的文化因素作为整个旅游地的文化主题 ,景区内部的实体环境建设、无形氛围营造以及游程和解说系统均围绕这一主题展开 ,并以之作为旅游管理部门或企业的整体形象和经营理念 ,向外传播。并具体阐述了构建“主题山水”的思路和方法 ,包括深化、扩展和移植三种。

Theme Landscape is a new method of tourist development, construction and management mainly in the natural resorts, which means that a cultural theme extracted from or added on the landscape of the resorts is necessary. Thus,in the resort,as construction and atmosphere, environment, management, etc., can be created to focus on this cultural theme. And some ways of creating Theme Landscape are expounded, which are summarized as deepening, expanding and transplanting.