3Loveland, K. E., Smeesters, D., Mandel, N. Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products [ J ]. Journal of Consumer Research, 2010,37(3) : 393 - 408.
4Schindler R M, Holbrook M B. Nostalgia for Early Experience as a Determinant of Consumer Preferences [J]. Psychology and Marketing, 2003,20 (4) : 275 - 302.
5Holak S L. Havlena W J.. 1992, Nostalgia: An Exploratory Study of Themes and Emotions in The Nostalgic Experience [ J ]. Advances in Consumer Reseach, Vol. 19:380 - 387.
6Kahneman D., Perter P. and Sarin, R. Back to Bentham? exploration of experienced utility [ J ]. Quarterly Journal of Economics, 1997:112,375 - 405.
7Kahneman D. Experienced utility and objective happiness: a moment - based approach, in Kahneman, D. & Tversky, A., ed. Choice, values and frames [ M ]. New York: Cambridge University Press and the Russell Sage Foundation, 2000.
8Sierra J J, McQuitty S. Attitudes and Emotions as Determinants of Nostalgia Purchases: an Application d Social Identity Theory [ J ]. Journal of Marketing Theory and Practice, 2007,15 (2):99- 112.
10Rindfleisch, A., Burroughs James E., Nancy Wong. The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection [ J ]. Journal of Consumer Research. 2009,June:36,1 - 16.
