中国电视“入世”环境分析

An Analysis of the Present Situation of the Chinese TV Industry

中国电视目前存在着理论研究滞后、宏观思路不清,品牌化程度不高,改版频繁、“克隆”严重,节目形式、形态、手段不佳以及散、乱、滥现象。WTO的有关条款对我国电视业有利有弊。国际传媒巨头已有抢滩中国内地传媒市场的谋略和决心,但我们也大可不必谈虎色变。面对“入世”后的新环境,我们应当努力探讨中国电视未来发展的强势之路。

With china's entry into the WTO, the Chinese TV industry is facing opportunities and challenges as well. The TV industry should grasp the opportunities and conquer the obstacles. The present paper tries to analyze the present situation of the Chinese TV industry.