省级农民报现状及其分众传播思考——从《河南农村报》并期扩版说起

The Present Situation of the Provincial Peasant Paper and Its Dissemination

在众多新闻传播研究学者热衷于探讨城市传媒的发展之时,为占全国人口近70％的农民创办的报纸却处于一种几乎无人理睬的角落中,形成了报纸中的弱势群体——省级农民报。《河南农村报》实行“并期扩版”的改革,探索农民报的分众传播,从农民报读者群划分、如何面对城镇化、报纸的新闻纸功能、分割发行是否可行、谁来关注农村的中弱势群体等五个方面,寻求完善省级农民报的市场化之路,很值得人们深思。

While most of the subolars studying the city media, the research of the peasant paper is largely ignored. The provincial peasant paper is still weak in the media field. In order to change the present situation, Henan Rural Newspaper, as a pioneer, endeavors to doolop in five aspects.