渠道建设理论的经典研究及其评价

Research and Valuation on Typical Channel Construction Theories

渠道建设理论是营销理论的重要组成部分 ,也是营销理论研究的一个热点问题 ,许多学者对渠道建设问题进行了研究 ,这些研究成果奠定了渠道建设理论的基础 ,也是我们进一步研究渠道建设问题的起点 ,在此对这方面的主要研究成果进行综述与评价。

The channel construction theory is an important part of marketing management theory, and also a keen problem in the research field of marketing theory. Many scholars devote themselves in studying the channel construction theory by now. They have procured a great deal of achievement, which made the foundation of the channel construction theory and the start of the further research. This thesis will focus on the main achievements and evaluate them.