试论广告传播中的汉语语音形象

Chinese Phonetic Image in Advertising

广告信息主要是通过语言符号来传播的 ,而传播过程中的语言是还原为语音形态的语言 ,因此 ,为达到有效传播的目的 ,在广告信息的传播中 ,语音形象的塑造对传播便具有了极其重要的意义。

Advertising information is mostly made known through language and in the course of making it known, the language is regressed to the phonetic form, so for the purpose of obtaining an advertising effect, we must attach enough importance to creating a phonetic image in advertising.