关于饭店形象定位的探讨

Discussion of the Hotel's Image Orientation

现代饭店要发挥饭店资源的整体优势,优化饭店行为,就必须注重形象的建立。而具有感召力和亲和力的、有竞争优势的饭店形象,源于经营者对饭店形象的定位。饭店形象定位是根据社会发展趋势,把握竞争对手实情,依照宾客实际需求,确定本饭店独特而富于竞争力的形象。其包括了宾客心目中的形象定位,媒介公众心目中的形象定位,政界公众心目中的形象定位和员工心目中的形象定位。

It is v ery necessary for a modern hotel that wants to develop the overall advantages of the hotel resources and optimize the hotel actions to pay attention to fosterin g the hotel image.And the hotel image that bears the rallying point,appetency and competition advantages comes from the operators' orientation to the hotel im age.The meaning of the orientation of the hotel im-age is to make certain spec ial and competitive image of it's own hotel which should be according to the dev eloping trend of the society,grasp the competing rivals' facts and depend on th e practi-cal needs of the customers.And the contents of orientation of the hot el image contain the image orientation in not only customers' mind but also wha t it is in medium and political public's minds and the hotel staffs' minds as we ll.