基于客户份额的客户细分方法

Customer Segmentation Based on the Share of the Customer

在客户关系管理中,对客户进行细分是不可或缺的一步。讨论了使用客户份额进行客户细分的重要性及作用,提出了对不同的客户所采取的不同的市场战略,并分析如何使用这些信息划分客户群。在此基础上,详细分析了一个用客户份额进行细分的实例,使用了k-平均聚类的方法。

The customer segmentation is an indispensable step in Customer Relationship Management. It is pointed out that the share of the customer can be used as a segmentation variable, and different market strategies should be adopted according to different customers. How to classify different groups is also offered. An example is given to show customer segmentation based on the share of the customer using k-means clustering.