我国体育产业面临的挑战与对策

The challenges and countermeasures of Chinese sports industry

运用产业经济学理论 ,以体育产业的市场结构变动为切入点 ,对“入世”5年后的我国体育产业所面临的挑战进行分析 ,在此基础上 ,运用市场结构———行为———绩效框架 ,对我国体育市场行为的决策进行了分析 ,为我国体育产业能在激烈的国际竞争中健康发展提供基本的理论依据。

According to the change with market structure of sports industry at cut-in point,our sports industry will face to challenges that were analyzed based on pr inciples of industrial economics after entering the World Trade Organization fiv e years later. Based on these ,bring 'bear market structure to action to perf ormance' framework to analysed the decision-making with market action of our s ports industry. In order that our sports industry can develop healthy in the int ernational drastic competition with a basic theoreties thereunder.