期刊文献+

产品寿命周期与通路政策 被引量:1

下载PDF
导出
摘要 产品寿命周期阶段不同,企业通路活动的特点也不同。本文从消费者对产品认知、品牌认知、竞争对手以及通路建设等方面分析新产品上市、产品进入成长期、成熟期的不同阶段,企业通路活动的主要关注点与通路政策策略。
作者 淡华珍
出处 《江西社会科学》 北大核心 2003年第5期20-22,共3页 Jiangxi Social Sciences
  • 相关文献

参考文献3

  • 1杨育谋.[Z].,2001/10.P28-31.
  • 2王建刚.[Z].,2002/02.P36-37.
  • 3.[Z].,2002/01.P46-47.

同被引文献21

  • 1薛德兴.略论产品寿命周期各个阶段的价格策略[J].财经研究,1984,10(1):20-22. 被引量:1
  • 2Dickinson V. Cash flow patterns as a proxy for firm life cycle [J]. The Accounting Review, 2011, 86(6) : 1969 -1994.
  • 3Berger A. , Udell G. The economics of small business finance : The roles of private equity and debt markets in the financial growth cycle [J]. Journal of Banking & Finance, 1998, 22(6) : 613 -673.
  • 4Bulan L, Yan Z. Firm maturity and the pecking order theory [J]. International Journal of Business and Economics, 2010, 9(3) : 179 -200.
  • 5DeAngelo H, DeAngclo L, Stulz R. Dividend policy and the earned/contributed capital mix: A test of the life-cycle theory [ J]. Journal of Financial Economics, 2006, 81 (2) : 227 - 254.
  • 6Zang A. Evidence on the trade-off between real activities manipulation and accrual-based earnings management [J]. The Accounting Re- view, 2012, 87(2): 675 -703.
  • 7Roychowdhury S. Earnings management through real activities manipulation [ J]. Journal of Accounting and Economics, 2006, 42 (3) : 335 -370.
  • 8Watts R. , Zimmerman J. Positive accounting theory: A ten year perspective [ J]. The Accounting review, 1990, 65 ( 1 ) : 131 - 156.
  • 9温建平.产品在不同寿命周期的营销策略[J].经济论坛,1994,(10):44.
  • 10Anthony J. , Ramesh K. Association between accounting performance measures and stock prices: A test of the life cycle hypothesis [ J]. Journal of Accounting and Economics, 1992, 15 (2) : 203 - 227.

引证文献1

二级引证文献2

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部