南岳衡山国内旅游客源市场调查分析

Survey and Analysis on the Tourist Market of Nanyue Hengshan Mountain

对南岳衡山旅游客源市场进行调查分析 ,可为其旅游产业定位、旅游开发建设的阶段定位、旅游基础设施资源定位、旅游产品开发定位、旅游从业人员定位提供依据 ,从而推动整个衡山旅游业的发展 ,并促进其经济发展 .本文通过对南岳衡山客源市场的调查分析 。

By the survey and analysis on the tourist market of the Nanyue Hengshan Mountain,we can provide reference for locating tourism,the periods of tourism exploring,basic facility and resource,tourism products, and the tourism service. Therefore promote the development of the Hengshan Mountain Tourism industry and speed up its economy. This article shows some suggestion on the marketing position and planning.