摘要
价格竞争已是我国企业惯常采用的策略行为。本文以彩电行业为例 ,从产品特征、产业生命周期等 6大方面揭示了易发生价格竞争的产业特征 ,提出产业内企业可行的价格战应对策略 ,其结论具有一般性 ,并为预测价格战的发生提供了微观基础。
Price competition has become a common strategic behavior of firms in our country. Selecting the color TV manufacturing industry for case study, the author reveals the characteristics of the industry prone to price competition from six aspects, such as its product characteristics and product life cycle. Furthermore, the author suggests feasible strategies for firms in this industry to engage in price wars. The conclusion not only is widely adaptable, but also provides the micro-basis for the forecast of price wars.
出处
《经济研究》
CSSCI
北大核心
2002年第6期46-54,共9页
Economic Research Journal
