论农业银行的企业文化建设

On the Enterprise Culture in Agricultural Bank of China

加入WTO后 ,我国的农业银行面临着腹背受敌的困境。在日趋激烈的竞争中 ,农业银行必须通过锻造和培育员工文化意识、提炼和确立企业精神、造就与维护企业形象、制订与实施科学的建设方案等措施来构筑先进的企业文化 ,通过企业文化建设为我国农业银行的发展提供源源不断的内在动力 。

With China's entry into WTO,Agricultural Bank of China is now confronted with much challenge from all over the world.This paper explores the present situations in China and puts forward the opinions that the cultivation of cultural ideas,the enhancing of enterprise spirit,the establishment of enterprise image and the construction of enterprise culture will inevitably contribute to the survival and development of Agricultural Bank of China in the keen global competition.