论旅游企业的品牌意识

An Analysis on Brand Awareness of China's Tourism

分析目前我国旅游企业品牌意识的现状 ,论证品牌是提高旅游企业竞争力的王牌 。

This paper analysizes the present condifion of brand consciousness of the tourist enterprises in China,proves that the brand is the trump to increase the competive power of tourist enterprises,and puts forward some countermeasures for tourist enterprises to adopt brand strategy.