摘要
分析了润滑油市场平面媒体广告的现状,以广告规划的任务、资金、信息、媒体、衡量5个阶段为研究对象,探讨了车用润滑油市场广告的决策以及广告效果的评价问题。
The current situation of lube oil market planar media advertisement is analyzed and, with the
five stages of ad planning, namely task, fund, data, media, and measure as the study objects, the vehicle lube oil market ad decision making and the ad effect measuring are discussed in the paper.
出处
《石油商技》
2003年第3期34-36,共3页
Petroleum Products Application Research
关键词
润滑油
广告媒体
决策
市场营销
marketing, lube oil, ad media, decision making
