湖南郴州市铁路货运营销分析与对策

Analysis and Countermeasures for the Marketing of the Railway Freight Transport in Chenzhou City,Hunan Province

介绍了郴州市境内交通运输的现状,分析了铁路货物运输工作中存在的矛盾,通过细分运输市场明确了铁路货物运输营销工作的主要对象,提出了树立大局意识、开展整体营销、建立以货主需求为中心的营销机制等改善铁路货运营销工作的建议。

The article introduces the present situation of the communication and transport in Chenzhou City, Hunan Provinceand analyzes the contradictions existing in the work of railway freight transport. It further makes clear the main object for themarketing work of the railway freight transport based on the detailed division of the transport markets and puts forward somesuggestions for improving the marketing of the railway freight transport by unifying the thinking, fostering the sense of overallsituation and carrying out the overall marketing work.