电视媒体经营策略刍议

The Televlsion Medium Operates The Strategy

电视媒体经营受各种挑战的影响,机制管理趋于企业化,频道走向专业化,节目购买市场化,节目制作社会化,与之相适应,要制定电视媒体经营的整体策略,以实现电视资源的最佳整合,综合效益的最佳提升,功能效果的最佳实现。

The television medium operate the management of each type that suffer the influence of every hind of chal-lenge.challenge in the business enterprise, channel alignment the profession, fesdval purchase the market, festival to manufacture the acculturation with it went with should.want the whole strategy that establish television mediums operate, then realize the best integration of the television resources,synthesis the performance best promote, funtion result of best realizes.