摘要
电子商务已成为当代社会中企业所不可缺少的竞争手段,网络营销已成为未来企业生存必不可少的基本条件之一。营销策略是关系到企业生死存亡的关键性问题,有必要对电子商务中的市场营销策略进行探讨研究。
In the current society, E - commerce has become one of the indispensable competitive methods of the enterprises, and network marketing has become one of the main conditions. So, the article focused on the research on marketing strategy in E -commerce, which is the key question of the enterprises.
出处
《北方经贸》
2003年第6期73-75,共3页
Northern Economy and Trade
关键词
网络营销
营销策略
电子商务
企业
市场营销
network marketing
marketing target
object localization
distribution channel
