摘要
运用文献、调查和比较分析等方法,分析了运动休闲俱乐部营销的功能、特征及运动休闲俱乐部营销的现状与问题,展望了运动休闲俱乐部的前景并提出了当前运动休闲俱乐部营销的相关对策.
Analyzes the function,characteristic,present situation and problems of recreation sports clubs marketing with plenty of reference,investigation and comparative analysis. It also prospects the future of recreation sports clubs and puts forward some corresponding measures according to the current recreation sports clubs.
出处
《湖北大学学报（自然科学版）》
CAS
2003年第2期182-185,共4页
Journal of Hubei University：Natural Science
基金
湖北省教育厅重点课题
